Cotton-candy writing

cotton candyHappy childhood memories … the county fair, the school carnival, the baseball game! The junk food—hot dogs, caramel corn, and my favorite, cotton candy.

Kids love the spun-sugar treat because it’s light, pretty (don’t think about what’s in that food coloring), easy to eat, and completely devoid of nutritional value.

Online articles often make me think of cotton candy. Puffed up, spun around, brightly tinted, full of empty calories. They catch your eye with enticing headlines, but fail to deliver the content you expect. If you would like a career as a cotton-candy-article writer, or if you’re a college student who needs an essay – fast – be sure to use these techniques:

Adjectives and adverbs
great, many, quite, perfect, awesome, any, interesting, particular, incredible, amazing, very, really, usually, dramatically, just, especially, kind of, hopefully, probably

Clichés
At the end of the day
In the final analysis
When all is said and done
It is what it is
The bottom line

Meaningless phrases
It has often been said that
As I have mentioned previously
Certain unnamed sources have alleged that
In some circles it is accepted practice to assume that
To be perfectly honest

In the course of growing up to be a successful scientist, my brother was an excellent college student. But, like many of us, he awoke one morning to realize he had a writing assignment due in a couple of hours and he had nothing prepared. Armed with only a dictionary and a typewriter (before personal computers, no Internet, Google or Wikipedia), he had to spin something out of nothing … and fast. Using many of the techniques I’ve listed here, I’m sure, he cobbled together the required number of pages with no knowledge of the subject whatsoever. When the paper was returned, the professor had written in the margin:

Congratulations. I read your paper. I now know less about the subject than I did before.

It takes some work, but if you master cotton-candy writing, you can always go into politics.

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